Hi, I'm Brady — Your Data Strategist
I'm the founder of Measure Marketing Pro and a marketing analytics expert on a mission to help growing brands make genuinely data-driven decisions — not just data-adjacent ones.
From Messy Data to Confident Decisions
I started Measure Marketing Pro because I kept seeing the same problem everywhere: smart marketers making decisions on data they didn't fully trust. Broken tracking, inconsistent reports, dashboards nobody used — and a creeping sense that the numbers didn't actually reflect reality.
Over the years, I've helped more than 150 businesses solve that problem. From eCommerce brands fixing broken GA4 setups to agencies needing reliable conversion tracking, and growth-stage companies building their first real analytics infrastructure — I've done it all.
My approach is simple: I treat your data like it matters, because it does. Every project starts with understanding your actual business goals, then building the measurement system that connects your data to those goals.
I specialize in Google Analytics 4, Google Tag Manager, Looker Studio, BigQuery, server-side tagging, and measurement strategy — and I've built a reputation for clear communication, fast delivery, and data that actually works.
Brady Hancock
Founder, Measure Marketing Pro
Fractional Chief Data & Analytics Officer
Credentials & Recognition
- 100% Job Success on Upwork
- Top Rated Plus — Upwork
- Google Analytics Certified
- 7+ Years in Marketing Analytics
- 300+ Completed Projects
What I Specialize In
Google Analytics 4
Setup, migration, custom events, eCommerce, BigQuery export, GA4 360, and advanced reporting.
Google Tag Manager
Container architecture, data layer design, tag governance, debugging, and server-side GTM.
Looker Studio
Custom dashboards, automated reports, BigQuery integration, and stakeholder-ready visualizations.
Server-Side Tagging
sGTM deployment, first-party data, Meta CAPI, ad blocker resilience, and performance improvements.
Ad Conversion Tracking
Google Ads, Meta, LinkedIn, and TikTok conversion tracking with enhanced conversions and CAPI.
Measurement Strategy
Fractional CDAO services, measurement planning, data governance, and analytics roadmapping.
Google Certified
Professionally certified by Google across analytics and advertising — so you know the work is grounded in verified expertise.
Google Analytics Certified
Google Ads Measurement Certified
What Clients Say About Working With Me
"MMP provides our agency with exceptional expertise for analytics projects, outstanding communication, and fast turnarounds. We've worked on numerous projects together, and MMP exceeds our expectations every time."
"Brady helped us go from zero visibility into our funnel to a full real-time dashboard in BigQuery and Looker Studio. His communication was excellent throughout and the work exceeded what we expected."