
Google Ads Tracking Expertise
For your Google Ads campaigns to be successful, it is necessary to have strategic & accurate conversion & audience measurement. Our team is skilled in providing support in both of these crucial areas, allowing your campaigns to optimize & target like never before.
Google Ads Projects & Services
Audits
Google Ads tracking audits are a great way to assess your organization's existing measurement strategy. In this project, our team evaluates your tracking script implementations, your Google Ads account & campaign configuration, landing pages, audiences, & more.
Conversion Tracking
Our team has exceptional expertise in executing customized conversion measurement strategies for your Google Ads campaigns. Whether you are looking to measure lead generation events, eCommerce sales, or offline conversion events, we can define & implement these strategies for you.
Enhanced Conversions
We are able to help you increase the precision of your conversion tracking and enable more effective bidding by improving your conversion configuration. Whenever a user completes a conversion on your website, you may obtain first-party customer information, such as their name, email address, home address, and/or phone number. This information can be obtained using your conversion tracking tags, encrypted, sent to Google in its encrypted form, and then used to improve your conversion tracking & campaign performance.
Reporting
Locating and creating the reports you need in Google Ads can be a frustrating task. Our team can help eliminate that frustration by creating a reliable reporting process for you. With our extensive experience in curating customized dashboards in Looker Studio, we can simplify the reporting process for you so that you can focus on pulling insights & improving campaign performance.
Consulting
At MMP, we value being a thought partner with your team above all else. Access to our consulting service gives you prioritized project status, regular meeting times, & project-scoping assistance for your sales team. This service is a no-brainer for marketing agencies!
Data Monitoring
Websites, marketing strategies, and Google Ads marketing strategies will continue to evolve. It's important to monitor data on an ongoing basis after implementing conversion tracking to ensure that the time and money invested in achieving the best possible data collection is not wasted. Missing out on data collection for an extended period before realizing it can be frustrating and difficult to explain to your boss or clients.
3rd Party Integration
To fully understand the user journey and obtain a more robust set of data, it is crucial to integrate the 3rd party platforms with your Google Ads account. Whether this is creating a UTM strategy, integrating with your CMS, or tracking the Calendly bookings on your site, we have you covered.