Google Analytics 4 Expertise
Most organizations are using Google Analytics, but they aren't truly using the platform to its full potential. Our team has been working with Google Analytics 4 for two years to understand the newest features, functionalities, & strategies to help you make your data more insightful.
Google Analytics Projects & Services
Audits
Google Analytics audits are a great way to assess your organization's existing analytics strategy. In this project, our team works through a 50-step checklist to evaluate your tracking script implementations, your Google Analytics property configuration, data anomalies, & more.
Tracking Implementation
Our team has exceptional expertise in executing standard and customized measurement strategies for your GA4 property. Whether you are looking to measure lead generation events, eCommerce interactions, or pass custom dimension values, our team can outline the process and implement these techniques.
Reporting
Locating & creating the Google Analytics 4 reports that you need can be frustrating! Our team can remove that frustration by curating a sound reporting process for you. We have a wealth of experience using customized Explore reports in GA4 & Looker Studio to streamline your reporting process, even for the most complex measurement strategies.
Data Monitoring
Websites, marketing strategies, and Google Analytics 4 will continue to evolve. It's important to monitor data on an ongoing basis after implementing a tracking project to ensure that the time and money invested in achieving the best possible data collection is not wasted. Missing out on data collection for an extended period before realizing it can be frustrating and difficult to explain to your boss or clients.
Coaching
Your Google Analytics property is useless if you don't know how to locate or interpret your data. Our team can help you attain a sound understanding of Google Analytics 4 through 1 on 1 coaching & creation of educational resources.
Consulting
At MMP, we value being a thought partner with your team above all else. Access to our consulting service gives you prioritized project status, regular meeting times, & project-scoping assistance for your sales team. This service is a no-brainer for marketing agencies!
3rd Party Integration
To fully understand the user journey and obtain a more robust set of data, it is crucial to integrate the 3rd party platforms with your Google Analytics property. Whether this is creating a UTM strategy, integrating with your CMS, or tracking the Calendly bookings on your site, we have you covered.